Categories: Digital Brand, Business Identity, Online PresenceDigital Marketing, Digital Marketing CourseE-commerce, Digital Management, SEO OptimizationGoogle Ads Campaigns, Facebook Ads CampaignsOnline Shop, Digital Store, Internet StoreOnline Store, Shopping Website, E-Commerce PlatformOrganic SEO, Organic Website Promotion, Google SEO

Shomrat HaZorea, shw.co.il

Q: What was your role at Shomrat HaZorea?

I led the full digital and commerce operation, including shw.co.il e-commerce, organic growth, UX/UI, content, and platform management on Magento (Adobe Commerce).

Q: Which platform powered the store?

Magento (Adobe Commerce), an enterprise platform for complex catalogs and high-volume operations.

Q: What did the migration to Magento include?

Re-scoping, development management, ERP/CRM integrations, QA, and performance hardening while preserving UX and SEO equity.

Q: Which SEO areas did you handle?

Technical SEO (clean URLs, meta tags, speed), keyword-aligned content, and visibility via Search Console and Google Business Profile.

Q: How was the Admonis system used?

Inventory, orders, dynamic pricing, customer service, and sales reporting with automation to improve efficiency and CX.

Q: Which external sales channels were integrated?

GROO, AZRIELI, HTzone, Mama Guru, and Yachad Bishvilech to expand reach and sales.

Q: What business results were achieved?

Higher organic exposure and traffic, steady revenue and conversion growth, and stronger online brand positioning.

Q: Which supporting tools did you use?

Google Workspace, Search Console, Google Maps, Waze, and Google Business Profile for operations, local visibility, and analytics.

Q: What was the main challenge?

Unifying legacy systems into a modern commerce stack without compromising speed, stability, or cross-department coordination.

Q: What was your overall contribution?

A robust tech and marketing base that enabled scale—combining strategy, commerce operations, and technical innovation.

Specialist Roles:
Digital Manager, E-Commerce Manager, SEO Lead

Location:
15 Lehi St Bnei Brak

Years Active:
2018 – 2022

🌐 Website:
shw.co.il 🔗

🛒 E-Commerce Platform:
Magento (Adobe Commerce)

🚀 Project Leadership & Platform Migration

Led the full migration of the company’s online store to the Magento (Adobe Commerce) platform, including oversight of technological development, integrations with external systems, and ongoing operational management to ensure stability, performance, and business continuity.

🛠️ Planning, Development & Website Enhancement

Defined, structured, and built the homepage, category pages, and product pages.
Created marketing copywriting, product descriptions, and brand messaging.
Optimized the site for SEO and UX/UI, improving organic visibility, user experience, and conversion performance.

🛒 E-Commerce Operations Management

Full responsibility for the brand’s digital and commercial ecosystem:
Inventory management, order processing, dynamic pricing, customer service operations, and daily handling of management and monitoring systems.

📦 Working With the Admonis System

Managed all e-commerce operations through Admonis — including inventory control, catalog management, dynamic pricing, order handling, customer support workflows, reporting, automation, and operational optimization to enhance customer experience.

🌐 Expanding Sales Channels & Strategic Partnerships

Integrated the online store with leading external marketplaces:
GROO, AZRIELI, HTzone, BYACHAD, Mama Guru, and others — increasing visibility, expanding the customer base, and driving higher online sales.

⚙️ Additional Systems & Digital Infrastructure

Hands-on management of Google Workspace, Search Console, Google My Business, Google Maps, and Waze — strengthening digital presence, visibility, and brand consistency across platforms.

🏆 Key Achievements

✅ Significant improvement in online visibility and brand exposure
✅ Increased digital revenue and online sales performance
✅ Established a stable technological and marketing infrastructure for long-term growth

🌟 Role Summary – Digital & E-Commerce Manager at Shomrat HaZorea

Between 2018 and 2022, I managed the digital operations of Shomrat HaZorea’s online store (shw.co.il), operating on Magento (Adobe Commerce) from the company’s headquarters in Bnei Brak.
I led a major platform migration project, oversaw technological development, and managed integrations and daily operations to ensure business stability.
I planned and built core site pages, including homepage, category, and product layouts; created SEO-oriented marketing content; and optimized UX/UI to improve user experience and organic traffic.
I managed the entire e-commerce operation through the Admonis system — inventory, orders, dynamic pricing, and customer service — while expanding sales through multiple external marketplaces.
These efforts significantly improved exposure, increased digital revenue, and positioned Shomrat HaZorea as a strong player in the Israeli e-commerce landscape.

IBASTOM.COM Questions and Answers

QWhat was your role at Shomrat HaZorea?

I led the company’s full digital and commerce operation, including the shw.co.il e-commerce site, organic growth, UX/UI, content, and end-to-end platform management on Magento (Adobe Commerce).

QWhich platform powered the store?

The site ran on Magento (Adobe Commerce) — a leading enterprise platform built for complex catalogs and high-volume operations.

QWhat did the migration to Magento include?

A full re-scoping, development management, ERP/CRM integrations, QA, and long-term stability/performance hardening — while preserving UX and existing SEO equity.

QWhich SEO areas did you handle?

Technical optimization (clean URLs, meta tags, speed), keyword-aligned content, and search visibility maintenance via Google Search Console and Google Business Profile.

QHow was the Admonis system used?

With Admonis I managed inventory, orders, dynamic pricing, customer service, and sales reporting — adding smart automation to boost efficiency and shopping experience.

QWhich external sales channels were integrated?

Marketplaces such as GROO, AZRIELI, HTzone, Mama Guru, and Yachad Bishvilch(a) were connected to expand reach and revenue.

QWhat business results were achieved?

Significant gains in organic exposure and site traffic, consistent growth in revenue and conversion rates, and stronger brand positioning in Israel’s online furniture space.

QWhich supporting tools did you use?

Google Workspace, Search Console, Google Maps, Waze, and Google Business Profile — for internal ops, local visibility, and precise analytics tracking.

QWhat was the main challenge?

Consolidating legacy systems and infrastructure into a unified, modern commerce stack — while ensuring speed, stability, and coordination across departments.

QWhat was your overall contribution?

Building a strong technological and marketing foundation that enabled the company to scale — uniting digital strategy, commerce operations, and technical innovation.