Electric Smile, electricsmile.co.il

Specialist Roles:
Digital Manager • E-Commerce Manager • SEO Specialist • PPC Specialist • Social Media Management

📅 Years Active:
2015–2022

📍 Location:
Kfar Chabad, Israel

🌐 Website:
https://electricsmile.co.il

🛒 E-Commerce Platform:
E-Shop

🛠️ Website Creation, Design & Operations

Led the creation and launch of a modern, innovative e-commerce website — from initial planning to full deployment.
Developed a refined user experience (UX/UI) focused on accessibility, clarity, and performance across all platforms.
Implemented continuous SEO improvements, optimizing site structure, content, and metadata for strong search engine results.
Managed a dynamic and constantly updated product catalog while maintaining brand consistency and high service standards.
Provided ongoing technical maintenance to ensure site stability, security, and smooth performance.

📱 Digital Presence Management

Built a strong and engaging digital presence that reinforced brand credibility and recognition.
Managed key digital assets including Google, Waze, Facebook, and Instagram, ensuring consistent activity and visibility.
Created diverse, engaging content — posts, stories, scripts, creative visuals — tailored to different audiences.
Cultivated an active online community that strengthened customer loyalty and long-term engagement.

🎨 Content & Creative Production

Produced high-quality marketing content that clearly communicated the brand’s messaging.
Developed graphic assets, visual content, and promotional videos supporting a professional and modern brand identity.
Oversaw the full creative process — from concept and slogans to campaign execution across multiple platforms.
Collaborated with influencers and opinion leaders to increase brand exposure and build new audience trust.

🎯 Paid Advertising (PPC)

Managed multi-platform paid campaigns designed to increase visibility, sales, and engagement.
Optimized budgets to maintain strong ROI and efficient spending across channels.
Executed highly targeted campaigns that improved conversions through precise audience segmentation.
Integrated multiple advertising platforms to create broad, consistent, and unified brand visibility.

📧 Email Marketing & CRM

Managed email marketing campaigns that maintained continuous engagement with existing and potential customers.
Produced high-quality newsletters that delivered value and generated strong interaction rates.
Implemented and integrated an advanced CRM system for lead management and improved sales tracking.
Developed a personalized and professional customer service framework that strengthened client relationships.

📊 Reporting & Achievements

Generated detailed analytical reports presenting performance insights and strategic recommendations.
Maintained constant monitoring and optimization, resulting in steady growth in sales and user engagement.
Achieved significant improvements by combining PPC, SEO, and creative content strategies.
Strengthened brand value through consistent messaging and enhanced customer experience.
Developed innovative partnerships that opened new sales channels and boosted business results.

🌟 Role Summary – Digital & Marketing Manager at Electric Smile

Between 2015 and 2022, I managed the full digital ecosystem for the e-commerce website electricsmile.co.il, built on the E-Shop platform. I oversaw planning, UX/UI design, and ongoing maintenance, while leading comprehensive SEO strategy that improved search rankings and organic traffic.
Simultaneously, I managed paid advertising across Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads — handling significant ad budgets and optimizing ROI continuously.
I developed a broad digital presence across social media and Google platforms, created diverse marketing content, and executed multi-channel campaigns.
Through a strategic blend of SEO, PPC, creative content, and community-building, I strengthened the brand, increased sales, and positioned Electric Smile as a leading digital asset in the air-conditioning industry in Israel.