ATICAMAN New York — Digital Management & E-Commerce Operations (2023–2024)
Role: Digital Manager, E-Commerce Manager, Organic & Paid Marketing, Social Media
Years Active:
2023–2024
Location:
New York, USA 📍🔗
Website:
aticaman.com 🔗
Platform:
Shopify 🛒🔗
🌐 Website — Full Setup, Design & Operations
- Complete Shopify store setup including full digital asset structure and marketing readiness.
- Full UX/UI design, mobile optimization and visual identity enhancements.
- SEO optimization: site architecture, keyword strategy and organic ranking improvements.
- Product catalog management: descriptions, pricing, inventory, variants and updates.
- Technical maintenance: hosting management, updates and issue resolution.
Analytics:
Google Analytics 4 🔗 •
Search Console 🔗
📱 Social Media Management
- Google My Business 🔗 — business listing, optimization and local visibility improvement.
- Facebook Page 🔗 — content creation, branding and community interaction.
- Instagram Page 🔗 — visual content, reels, stories and promotions.
- TikTok Business 🔗 — video content production, trends and exposure growth.
🎨 Creative — Content, Branding & Media Production
- Marketing copywriting, product descriptions and brand slogans.
- Graphic design: posts, banners, stories, ads, brand visuals.
- Video production: product videos, reels, TikTok content and ads.
- Influencer collaborations for brand amplification and credibility.
🎯 Paid Advertising (Google, Meta, TikTok)
- Google Ads: Search, Shopping, Display, Remarketing.
- Facebook Ads: lead generation, sales campaigns, audience retargeting.
- Instagram Ads: visual campaigns, reels and engagement content.
- TikTok Ads: growth-focused campaigns for younger audiences.
- Google Merchant Center: product feeds, data syncing and optimization.
Campaign Tools:
Google Ads 🔗 •
Meta Business Suite 🔗 •
TikTok Ads Manager 🔗
✉️ Email Marketing & CRM
- Newsletter creation and distribution to existing and potential customers.
- CRM setup for lead tracking, customer communication and sales funnel optimization.
📊 Reports & Performance Analysis
- Comprehensive reports from GA4, Meta Ads, TikTok Ads and Shopify Analytics.
- Data analysis and strategic decision-making for continuous improvement.
- Performance tracking and KPI reporting for traffic, conversions and revenue.
🤝 Ongoing Success & Professional Support
- Weekly business meetings, strategic adjustments and real-time execution.
- Full digital guidance, support and technical assistance.
🌟 Role Summary — Digital & E-Commerce Manager at ATICAMAN (New York, USA)
From 2023 to 2024 I managed the full digital ecosystem of aticaman.com 🔗 on Shopify, including UX/UI design,
SEO optimization, catalog management, mobile adaptation and continuous technical maintenance.
I led the full digital marketing operations — paid campaigns (Google, Meta, TikTok),
organic growth, influencer collaborations, social media presence and CRM integration.
The website positioned ATICAMAN as a premium international brand and strengthened its digital presence globally.
ATICAMAN New York — Digital Management & E-Commerce Operations (2023–2024)
IBASTOM.COM Questions and Answers
QWhat is the ATICAMAN New York project?
A branded online store for the New York market—covering scoping, design, development, operations, marketing, and SEO—as part of a full digital system led by IBASTOM.
QWhich platform powers the store?
Shopify, with US-market apps and configurations, including integrated payment gateways and domestic shipping providers.
QWhat did the branding and design include?
A clean, modern visual language; clear category and product hierarchy; rich product pages; and a color palette tailored to New York audiences.
QHow were logistics and shipping handled?
Integrated with local carriers and USPS/UPS by service areas, delivery times, and rates—with dynamic shipping calculations in the cart/checkout.
QWhat SEO strategy was implemented?
NY-focused keyword research, performance optimization, clean URL structure, Product/FAQ schema, and internal linking across categories and blog content.
QIs there ongoing content and marketing?
Yes—continuous content (blog/guides), seasonal and geo-targeted paid campaigns, and active social media to grow visibility and conversions.
QHow is store performance measured?
GA4, Search Console, and Shopify Analytics—tracking organic/paid traffic, conversion rate, average order value, and Core Web Vitals.
QWhat about support and customer service?
Multiple support channels (email/WhatsApp/chat) and post-purchase service forms. Policies for returns/exchanges follow US e-commerce regulations.
QIs the site multilingual?
Primarily US English, with the option to add languages via Shopify multilingual apps when needed.
QWhat’s the roadmap for the coming years?
Catalog expansion, CRO improvements, email/SMS automations, and local SEO optimization for New York neighborhoods and boroughs.
