Specialist Roles:
Digital Manager, Brand Website Management & Organic Marketing
Years Active:
2016 – Present
Locations:
Jerusalem • Bnei Brak • Kfar Chabad
Website:
borsalino.co.il 🔗
Platform:
Shopify 🛒
🌐 Website Management — Shopify Store Setup, Design & Operations
- Full Shopify store setup including digital asset infrastructure and marketing readiness.
- UX/UI design, mobile-first optimization, and visual enhancements for a modern appearance.
- Advanced SEO optimization: structure, keyword strategy, organic visibility and ranking improvements.
- Ongoing product catalog management — pricing, stock updates, product descriptions.
- Technical maintenance: hosting oversight, updates, bug fixes and performance stabilization.
📱 Social Media Management
- Managing Google Business Profile to strengthen local visibility.
- Facebook Business Page — posts, creatives and community activity.
- Instagram — visual content, stories, reels and commercial branding.
- TikTok — short-form videos tailored to younger audiences and expanded reach.
🎨 Creative & Content Production
- Writing marketing content, slogans and product descriptions optimized for conversions.
- Graphic design — posts, banners, stories and visual brand assets.
- Video production for social media: reels, promotional clips and storytelling formats.
- Influencer collaborations to strengthen social trust and expand brand exposure.
✉️ Email Marketing & CRM
- Building and dispatching high-quality marketing newsletters.
- CRM integration — lead management, customer communication and improved sales workflow.
- Customer relations management, retention strategies and personalized communication.
📊 Reporting & Performance Analysis
- Performance reports from Google Ads, Facebook Ads and Google Analytics.
- Strategic data analysis to improve results and meet KPIs.
- Actionable insights and continuous optimization plans.
🤝 Business Support & Ongoing Management
- Regular management meetings with brand owners and teams.
- Real-time digital strategy adaptation based on market and data insights.
- Continuous professional support, guidance, and digital leadership.
🌟 Summary — Digital Management, Brand Website & Online Marketing
Since 2016, I have managed the digital presence of borsalino.co.il 🔗 on the Shopify platform, leading full setup, UX/UI design, SEO optimization, and continuous operational management. My role included product catalog administration, technical maintenance, and hosting oversight.
In parallel, I managed the brand’s social presence across Facebook, Instagram, TikTok and Google Business Profile — including content creation, video production and influencer marketing. I developed tailored creative assets, managed CRM and email marketing, analyzed performance data and delivered ongoing professional support that strengthened brand visibility and expanded digital reach.
Borsalino Israel, Borsalino.co.il
IBASTOM.COM Questions and Answers
QWhat did your role at Borsalino Israel include?
I managed all digital assets of the brand — the official Shopify website, social media presence, SEO, creative, email marketing, and CRM — with a holistic approach to strengthen brand equity and expand reach.
QWhich platform powers Borsalino.co.il?
The site runs on Shopify, chosen for its stability, straightforward product management, rich integrations, and the ability to deliver a refined, mobile-friendly user experience.
QWhat did the website build process include?
A full-cycle scope of UX/UI planning, design, and development: mobile optimization, advanced SEO, product catalog setup, ongoing technical maintenance, and visual upgrades over time.
QWhich digital marketing areas did you handle?
Organic SEO, paid campaigns across Google and Meta, content marketing and creative, influencer collaborations, and lifecycle email marketing for prospects and existing customers.
QHow was Borsalino’s social presence built?
I managed brand pages on Facebook, Instagram, and TikTok, producing visual content (posts, stories, videos), maintaining consistent brand design, and nurturing an engaged digital community.
QHow was the site’s SEO handled?
Technical and on-page optimization: improved site structure and speed, strategic keyword targeting, high-quality product copy, and correct tagging to support strong Google rankings.
QWhich CRM and email marketing systems were used?
CRM and email tools were implemented to manage leads, send newsletters, track performance, retain customers, and run smart, segmented campaigns across the customer lifecycle.
QHow were creative and marketing content managed?
End-to-end creative: taglines, product descriptions, ad copy, posts and Reels — all supported by a consistent graphic system that reinforces a premium yet authentic brand image.
QWhat results and insights were achieved?
Significant growth in organic traffic, notable uplift in online conversions, broad social exposure, and positioning Borsalino Israel as a leading digital brand in classic fashion and hats.
QHow does this project reflect your management approach?
A blend of strategy, creativity, and technical rigor — comprehensive management of digital infrastructure, content, and community, while protecting brand identity, elevating UX, and driving continuous asset growth.
