Specialist Roles:
Digital Manager, E-Commerce Manager, Organic & Paid Marketing
Years Active:
2022–2024
Location:
Tel Aviv 📍🔗
Platform:
WooCommerce 🛒🔗
🚀 Project Leadership & Platform Migration
- Managed the full transition and setup of an advanced e-commerce platform.
- Selected and implemented a scalable technological infrastructure.
- Integrated core operational systems and ensured site stability, availability, and strong commercial performance.
🖥️ Website Scoping, Build & UX/UI Improvements
- Structured homepage, category pages, and product pages for maximum clarity and conversion.
- Wrote SEO-optimized marketing content and product descriptions.
- Enhanced user experience and mobile accessibility for higher conversion rates.
🛒 E-Commerce Operations & Store Management
- Managed inventory, orders, and dynamic pricing strategies.
- Oversaw customer service and operational workflows across departments.
- Maintained continuous logistical supervision and business performance tracking.
🤝 Sales Channels Expansion & Partnerships
- Created business collaborations with suppliers and strategic partners.
- Expanded unique product categories and branded collections.
- Strengthened digital assortment and commercial differentiation.
📣 Digital Marketing — Organic & Paid
- Managed Google Ads, Facebook Ads and Instagram campaigns with data-driven optimization.
- Targeted and segmented audiences for maximum ROI.
- Optimized creative and commercial messaging to increase conversions.
🔍 SEO Strategy & Data Analysis
- Ranked consistently on page 1 for key terms (“hat store”, “types of hats”).
- Achieved strong positions for niche keywords (“military hat”, “baseball cap”).
- Identified high-volume keyword opportunities for long-term growth.
- Utilized SERP Features (Reviews, Images, Local Pack) to improve CTR and traffic quality.
⚙️ Systems & Tools
- Google Workspace 🔗 workspace.google.com
- Google Search Console 🔗 search console
- Google My Business (GBP) 🔗 google.com/business
- SEMrush 🔗 semrush.com
- Analytics & KPI reporting systems for continuous performance control
🏆 Key Achievements
- Significant boost in organic and digital visibility across Israel.
- Stable first-page rankings for competitive keywords.
- Consistent growth in online conversions for branded and commercial products.
- Built a scalable SEO and marketing foundation for long-term expansion.
🌟 Role Summary — Digital & E-Commerce Manager at Keter Lion
Between 2022 and 2024, I managed the keterlion.com 🔗 e-commerce website running on WooCommerce from Tel Aviv. I led the development of an advanced commerce platform, designed homepage, category and product pages with UX/UI improvements, and executed continuous SEO to drive organic traffic and conversions.
My responsibilities included inventory management, order handling, dynamic pricing, customer service and cross-department coordination. I expanded sales channels, built supplier partnerships, and managed branded product promotion. Marketing operations included paid and organic campaigns across Google Ads, Facebook and Instagram, supported by deep analytics using Google tools and SEMrush.
The result was improved visibility, sustained traffic growth, and measurable conversion gains — creating a stable and scalable digital foundation for future business growth.
Keterlion, keterlion.com
IBASTOM.COM Questions and Answers
QWhat was your role at Keterlion?
I managed the full digital and commercial operations of keterlion.com — platform setup, site management, SEO & paid acquisition, maintenance, data analysis, and growth/marketing strategy.
QWhich platform powers the Keterlion store?
The site runs on WooCommerce, chosen for its flexibility, fit for the local market, robust integrations, and straightforward management of products, orders, and content.
QWhat did the build & development process include?
I led end-to-end delivery — UX/UI scoping, technical development and integrations, launch, and ongoing operations — with a focus on speed, accessibility, user experience, and advanced SEO.
QHow were e-commerce operations handled?
I managed inventory, orders, dynamic pricing, customer service, and cross-team coordination — ensuring smooth flow between supply chain, stock, and marketing to maintain profitability and stability.
QWhich marketing channels were used?
Organic and paid campaigns across Google Ads, Facebook, and Instagram, leveraging smart targeting, budget optimization, and KPI tracking for continuous ROI improvement.
QHow was SEO implemented?
Advanced optimization of site structure, on-page elements, and content: strategic keywords, Schema markup, page-speed improvements, and rank monitoring via SEMrush and Google Search Console.
QWhich keywords showed notable gains?
First-page visibility for competitive terms like “hat shop” and “types of hats”, plus strong presence for niche queries such as “military hat” and “baseball cap” — with steady CTR and organic traffic growth.
QWhat supporting systems were used?
Google Workspace, Search Console, Google Business Profile, Waze, and SEMrush — for measurement, analysis, KPI reporting, and advanced technical maintenance.
QWhat were the key business outcomes?
Significant gains in organic visibility and exposure, consistent growth in traffic and online conversions, and a stable marketing infrastructure for long-term growth.
QHow does this project reflect your management approach?
A blend of strategic thinking, precise technical execution, and multi-channel marketing management — building a smart digital asset that delivers real business value and sustainable growth.
