Specialist Roles:
Digital Strategy, UX/UI Design, Content Management, SEO, Branding & Creative Direction
Location:
Tel Aviv, Israel
🧩 Platform:
WordPress | Elementor
Years Active:
2022 – Present
🌐 Website:
omer-arad.co.il 🔗
Project Leadership 🚀
The website was built to highlight the multidisciplinary world of Omer Arad — artist, creator, musician, actor, writer, and poet — and to serve as a central stage for presenting his work.
The project focused on building a complete digital asset from scratch, combining advanced technology with rich, inspiring artistic content.
Planning, Development & Website Upgrade 🛠️
- Full accessibility UX setup: enlarged text, high contrast, highlighted links, adjustable backgrounds — meeting advanced accessibility standards.
- Modern, clean graphic design that allows the artistic work to take center stage.
- Clear structure across major creative fields: Theater, Web Series, Silent Films, Music, Composition, Acting, Literature, Poetry, Blog, Interviews, About, and Contact.
- Each field received a dedicated, accessible page highlighting the multidisciplinary nature of the artist.
Website Management & Digital Presence 🖥️
- Managing the website as a live artistic showcase.
- Blending technology, content, and design to create a distinctive cultural experience.
- Continuous updates of content, new works, and media publications.
Social Media Management 📱
- Facebook: Managing the official page — content promotion, updates, and community building.
👉 Facebook – Omer Arad Art - Instagram: Managing visual content — posts, stories, artistic highlights.
👉 Instagram – omeraradart
Supporting Digital Systems ⚙️
- Management and operation of: Google Workspace, Search Console, Google My Business, Google Maps, Waze.
- Designed to enhance digital visibility, brand authority, and audience reach.
Key Achievements 🏆
- Positioning Omer Arad as a unique artist with a strong, recognizable digital identity.
- Comprehensive user experience with full accessibility and inclusive design.
- Rich, multidisciplinary content structure that presents all creative fields in one cohesive platform.
- Visual identity and design language that supports the artistic spirit and core brand values.
- Expanded presence on social media and cross-platform exposure.
Role Summary — Website & Digital Marketing Manager 🌟
Since 2022, I have managed the website omer-arad.co.il, built on WordPress | Elementor, alongside full digital marketing operations.
The website was developed from the ground up to reflect the multidisciplinary nature of Omer Arad — artist, creator, musician, actor, writer, and poet — and to provide a central platform for showcasing his work.
I designed a fully accessible user experience, developed a rich and versatile content architecture, and created a modern, clean visual language emphasizing the art at the center. I manage continuous content updates, media publications, and social media operations across Facebook and Instagram, which strengthened the digital community, expanded exposure, and positioned Omer Arad as a leading artist with a strong digital presence.
Omer Arad, omer-arad.co.il
IBASTOM.COM Questions and Answers
QWhat was your role in the Omer Arad project?
I managed the entire digital ecosystem for the multidisciplinary creator Omer Arad — from planning and building the official website to ongoing management of content, design, accessibility, and social presence.
QWhich platform powers the website?
The site was built on WordPress with Elementor, with a focus on high performance, full accessibility, and a modern design that keeps the artistic work at the center of the experience.
QWhat were the project’s main objectives?
The key objective was to unify all of Omer Arad’s creative fields — theatre, film, music, literature, and poetry — under one cohesive digital identity that conveys the spirit of the work in an engaging and inspiring way.
QHow was the UX/UI planned?
We implemented precise UX planning with an emphasis on accessibility (text scaling, high contrast, clear link states), clean and balanced aesthetics, and a visual language aligned with the artist’s world.
QWhich creative domains are featured on the site?
Dedicated sections for each domain — theatre, series, films, composition, acting, literature, poetry, blog, interviews, about, and contact — each with rich visuals and tailored layouts.
QHow is ongoing activity on the site managed?
The site is managed as a living showcase: publishing new works, media mentions, interview blog entries, and fresh artistic content in line with Omer Arad’s current activity.
QWhich social channels are operated?
Official business pages on Facebook (Omer Arad Art) and Instagram (omeraradart), including visual content management, Stories, posts, and an engaged community around the artistic work.
QWhat supporting tools were integrated?
Google Workspace, Search Console, Google Business Profile, Maps, and Waze — for visibility management, SEO, and tracking digital and reputational outcomes.
QWhat are the site’s notable achievements?
The site positioned Omer Arad as a leading digital creator, unified all creative domains under a strong personal brand, fostered an active artistic community, and delivered strong visibility across media and social channels.
QHow does this project reflect your management approach?
It showcases the blend of technical precision, experiential design, and broad cultural vision — bridging art and digital while maintaining depth, visual accessibility, and a clear human message.
