Specification, operations, and management of e-commerce websites, catalog websites, corporate websites, virtual accounts, social media platforms, SEO and PPC
A showcase and advertising window for any organization, brand, idea, message, product, or service that seeks to be discovered
Registering and managing a business in the world’s largest internet directories to enhance and empower its activity
Establishing, operating, and managing stores in virtual malls such as Azrieli, Walla, Groupon, Wolt, and similar platforms
Managing customer data at the administrative interface level to enhance and improve brand content and sales image
Human social factors engage in exchanges, messages, connections, and interactions among themselves
A variety of actions aimed at improving the ranking of web pages in internet search engines
Managing campaigns and advertising initiatives across the web to increase awareness, exposure, and sales conversions
The IBASTOM blog is a home for practical knowledge in SEO, e-commerce stores, social media, and digital management. The content includes practical tips and insights from the worlds of marketing and e-commerce, guides for organic and paid promotion, ideas for operating and managing online stores, smart growth strategies, the use of analytics and AI tools, as well as inspirational stories from entrepreneurship and branding. The main focus is presenting tools and methods for growth, process optimization, and professional, efficient, and effective management of digital assets
Borsalino For Israel
“Borsalino for Atica” Israel distributes the hats of the Italian brand Borsalino, which is best known for its uniquely designed and high-quality Fedora hats
Virtual activity
Data mining, writing, and collection of company-related information; visual design; planning, development, management, and operation of the company’s e-commerce website on the Shopify platform; management of the company’s Google account, Google Business Profile, Google Analytics, Facebook account, and Instagram account
Platforms / Media
Shopify, WordPress, Google, Facebook, Instagram
Mendy Bastomsky
CEO of Borsalino Israel
Shomrat HaZorea
A home-furnishing and interior-design brand established in the 1950s, an iconic Israeli brand that leads the fields of design, quality, expertise, innovation, tradition, and the company’s extensive experience in the worlds of furniture and home styling
Virtual activity
Three years of employment in the company’s internet department, managing and operating all aspects of the company’s main website, including content management, promotion, advertising, and distributing deals across the web, as well as creating and managing the Google Business Profile accounts for the company’s branches
Platforms / Media
Magento, WordPress, Google, Adminis, e-commerce management interfaces
Internet team
Shomrat HaZorea
R.A.M Group
A group specializing in integrating local business strategy tailored to its operating environment, with precision, professionalism, and a strong emphasis on quality, innovation, and adherence to the highest standards in the Israeli real estate industry
Virtual activity
Data mining, writing, and collection of company-related information; visual design; planning, development, management, and operation of the group’s corporate website; creation and management of the group’s Google account, Google Business Profile, Google Analytics, Facebook account, Instagram account, and Twitter
Platforms / Media
WordPress, Google, Facebook, Instagram, Twitter
Roei Goren
Manager of R.A.M Group
Electric Smile
A business specializing in the sale of air-conditioning systems, marketed through a virtual e-commerce platform for purchasing and installing air conditioners of all models and brands nationwide — including wall-mounted units, mini central systems, inverter units, and multi-central systems
Virtual activity
Management and operation of the e-commerce website on the Israeli Eshop platform, including data mining, writing, and collection of information related to the company and its air-conditioning products; uploading the company’s air conditioners to the Israeli Zap price-comparison system; and creating and managing the company’s Google account, Google Business Profile, and Google Analytics
Platforms / Media
Eshop, Google, Facebook, ZAP
Moshe Amitai
Manager of Electric Smile
Keterlion
Authentic Israeli street fashion with a local Hebrew identity – infused with passion, intention, and added value across all design models, featuring symbols, words, letters, flavors, and scents inspired by everyday Israeli culture
Virtual activity
Content design, configuration, specification, management, and operation of all the company’s virtual assets, including the website, database management, Google account, Facebook, Instagram, TikTok, publishing all deals across the web, as well as managing paid advertising campaigns on Google AdWords, Facebook, and Instagram
Platforms / Media
WordPress, Google, Facebook, Instagram, e-commerce management interfaces, Azrieli, Wolt
Shneor Zeigen
Manager of Keterlion
SpeedyShop
A North Tel Aviv startup founded in 2013 that specialized in selling household consumer goods with delivery times of up to one hour to the customer’s home. The business also supplied consumer products to large companies through direct deliveries to their offices
Virtual activity
Data mining, writing, and collection of company-related information; visual design; planning, development, management, and operation of the company’s e-commerce website on Microsoft’s NopCommerce platform, including management and documentation of the database for all transactions with the various partner companies
Platforms / Media
NopCommerce, Google, Facebook, Instagram
Yochanan Honig
Manager of SpeedyShop
IBASTOM specializes in planning, building, managing, and operating e-commerce websites and corporate websites, managing Google and Google Business Profile, social media platforms, SEO, and paid advertising campaigns.
Both: creating corporate websites for branding and service presentation, as well as full e-commerce stores including payment processing, logistics, and automations.
Keyword research, infrastructure and speed optimization, creating search-intent–focused content, link building, monitoring via Google Analytics and Search Console, and continuous improvements.
Yes. From strategic planning and setup to management, optimization, and A/B testing — with a focus on conversions and positive ROAS.
Centralized exposure, managing sub-stores from one place, multi-channel brand presence, and a unified data infrastructure for smart marketing.
Collecting and refining data from the website, social media, and campaigns; behavior analysis; segmentation; and implementing personalization and CRM/email automations.
Yes. Language and cultural adaptations, multilingual SEO, global payment and shipping integrations, and support across time zones.
Basic corporate website: approx. 4–6 weeks.
Complex e-commerce store: approx. 8–12 weeks.
Actual timing depends on scope, design, integrations, and content.
Contact by phone 054-6494323 or email info@ibastom.com.
We will hold a short briefing call and create a tailored action plan.
Google/Social management = presence and content on the platforms.
SEO = improving website visibility in search results through content, technical optimization, and long-term authority building.