The IBASTOM knowledge magazine
IBASTOM blog, SEO, e-commerce, digital marketing
The digital world of 2025 is moving at a dizzying pace: algorithms change, platforms update, new technologies enter the market, and customers expect a sharp, professional and precise digital presence. For business owners, marketers, e-commerce managers and entrepreneurs, the need for real, practical information that is easy to apply is greater than ever. This is where the IBASTOM blog comes in, bringing together under one roof all the knowledge, experience and tools needed to build, operate, analyze and promote digital assets intelligently. The blog is divided into several main categories, each covering a different area of the digital world, and together they give a full and clear picture of how to build a digital system that truly works.
Based on hands-on experience in digital management, e-commerce, SEO, PPC, marketing, website building and the operation of business systems since 2013, for brands in Israel, the US and around the world
Topics we write about
Topics we write about
01 E-Commerce
E-commerce website – articles on this topic
Guides to choosing, building and launching an e-commerce website: comparing Shopify, WooCommerce and Magento, decisions to make before planning, pre-launch checks and ongoing store management.
6 Posts
02 Corporate Website
Corporate website – articles on this topic
Guides to a corporate website for your business: the core pages, specification before design, writing service and about pages, accessibility, common mistakes and ongoing maintenance.
6 Posts
03 Google Account
Google accounts – articles on this topic
Guides to your business’s Google accounts: ownership and permissions, security and access control, setting up a GA4 property, Search Console verification and organized work in Tag Manager.
6 Posts
04 Virtual Shopping Malls
Virtual shopping malls – articles on this topic
Guides to selling in virtual shopping malls and online marketplaces: choosing a marketplace, how it differs from an independent store, preparing a catalog, syncing inventory and prices, and checking the channel’s profitability.
6 Posts
05 Data Management
Data management – articles on this topic
Guides to data management in your business: business data versus measurement data, data quality, CRM cleanup, a source of truth for the catalog, backup and retention, privacy and security.
6 Posts
06 Social Media
Facebook and Instagram for business – articles on this topic
Guides to how a business works on Facebook and Instagram: how the platform works, a business page and who owns it, organic reach, a content calendar, comments and messages, and paid advertising.
6 Posts
07 Paid Advertising
Paid advertising (PPC) – articles on this topic
Guides to paid advertising on Google and Facebook: preparing a search campaign, the search terms report, budget and profitability, checking conversion tracking and a landing page for the campaign.
6 Posts
08 SEO
Organic SEO – articles on this topic
Guides to organic SEO for a business website: what affects ranking, keyword research, site structure, internal and external links, Schema, Core Web Vitals and local SEO.
10 Posts
16 Answer Engine Optimization
Answer optimization (AEO) – articles on this topic
Working on the questions and answers on your site: the business’s question bank, an answer for each type of question, featured snippets and summary control, FAQ sections, and measuring questions in Search Console.
6 Posts
15 Generative Engine Optimization
GEO – articles on this topic
Guides to a business’s visibility in AI-based search and answers: how systems choose sources, robots.txt, visibility checks, citable content, consistent identity and measurement.
6 Posts
09 Digital Management
Digital management – articles on this topic
Guides to managing your business’s digital assets: an asset map and responsibilities, working with vendors, metrics and a dashboard, a domain and business email, and a regular work routine.
6 Posts
10 Digital Portfolio
Portfolio – articles on this topic
Articles on IBASTOM projects: what is examined in catalog and brand management, a site migration, dividing marketing responsibilities and operating a store for another market, and the IBASTOM way of working.
6 Posts
11 Online Store
Online store – articles on this topic
Guides to an online store: a product page and pre-publication checks, choosing a platform (Shopify, WooCommerce, Magento), decisions before setup and ongoing management.
6 Posts
12 Digital Branding
Digital branding – articles on this topic
Guides to branding your business on your site and digital channels: positioning and value proposition, brand voice, visual language, trust proof, a brand guide and rebranding.
6 Posts
13 Digital Marketing
Digital marketing – articles on this topic
Guides to planning digital marketing for your business: strategy and an action plan, choosing channels, the customer journey on your site, a content plan, experiments and UTM links for measurement.
6 Posts
14 Dropshipping
Dropshipping – articles on this topic
Guides to dropshipping: choosing a niche and products, finding suppliers and agents, setting up a Shopify store, marketing and measurement, profitability and automation.
6 Posts
All articles
IBASTOM blog, SEO, e-commerce, digital marketing
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Choosing a domain for a business or store: name, extension, registration and ownership
How to choose a domain name that is easy to remember and type, which extension suits an Israeli business, what to check at registration…
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What affects Google ranking: what Google says itself and what to prioritize on a business website
A structured review of what is known about Google ranking from official sources: intent, relevance, quality, usability and context. Alongside it, a practical order…
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Ongoing online store management: work routine, legal obligations and metrics worth tracking
What needs to happen in an online store every day, every week and every month, which obligations apply to a store that sells to…
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Site speed and Core Web Vitals: what the metrics measure and how to improve without guessing
What the three Core Web Vitals metrics measure, how to read real user data versus lab tests, how much weight they carry in ranking,…
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Local SEO: how a business appears in searches and maps in its area
A guide for businesses that serve customers in a specific area: how Google ranks local results, how to set up your Google Business Profile…
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External links and Off-Page SEO: how to earn mentions and links without taking risks
What counts as off-page SEO, why links from other sites still matter, which ways of getting them are legitimate and which Google defines as…
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Internal links on a website: how to build them so they help visitors and Google
A practical guide to internal links: what they actually do, how to choose where to link and with what text, how to find orphan…
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Structured data (Schema) on a website: what it does, what has changed, and how to implement it correctly
What structured data is, which types are relevant to a business website and a store, what Google no longer displays, and how to check…
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Website structure and URLs: how to organize pages so visitors and Google understand them
A guide to planning website structure: a hierarchy of pages and categories, readable URLs, breadcrumbs, handling parameters and duplicate URLs, and what to do…
Questions and answers
IBASTOM Blog FAQ
Ten answers on the blog, e-commerce and corporate sites, technical SEO and site structure, and organic SEO. You can search or skip to a topic.
About the blog
What does the IBASTOM blog focus on?
The blog covers digital asset management, building e-commerce and corporate websites, organic SEO, site structure and URLs, loading speed, and digital marketing for businesses.
What role does the blog play in SEO work?
A quality blog provides rich content that establishes expertise, increases organic exposure and strengthens internal links. It is one of the most important tools for building authority and organic traffic over time.
E-commerce and corporate sites
Which e-commerce platform is better, Shopify or WooCommerce?
Shopify offers a ready-made system with minimal maintenance, while WooCommerce is flexible and allows custom adaptations. The choice depends on the size of your business and your technical needs.
How do you choose between a corporate website and an online store?
A corporate website presents services or a brand. An online store is designed for selling products, with payment processing and shipping. The decision depends on the purpose of the site and your business stage.
Technical SEO and site structure
Why does a proper URL structure matter on a site?
A clear, short URL structure improves organic SEO and the user experience. It is recommended to include relevant keywords and avoid unnecessary characters or numbers.
What are Core Web Vitals and why do they matter?
Google’s Core Web Vitals measure user experience: loading speed, responsiveness and visual stability. Good scores improve rankings and your site’s conversion rates.
Do internal links really affect SEO?
Absolutely. Internal links help Google understand the site structure, strengthen important pages and increase time on site, which leads to better rankings.
What is the difference between internal links and external links (backlinks)?
Internal links connect pages on your own site. External links (backlinks) come from other sites and signal credibility and authority. Both are important for quality SEO.
Promotion and results
Is local SEO still relevant?
Absolutely. Local SEO brings in customers from your area, improves visibility on maps and increases direct inquiries through Google Business Profile and reviews.
How long does it take to see results from organic SEO?
On average, 3–6 months for improved visibility, depending on competition, content and site structure. New or complex sites may see significant results after a year.